ABOUT
KIINDRED

 

OUR STORY

There is an overwhelming amount of information to digest when you become a parent for the very first time. From books that look like encyclopaedias, to endless parenting sites, blogs and influencers all wanting to share their story. Strangers will even stop you in your tracks, to share their words of wisdom! 

I had a pretty clear idea of how I wanted to start my parenting journey. I was going to be a 'go with the flow' mum and would let my baby lead when it came to sleeping and feeding - surely I would learn the cues and we would be into a 'rhythm' in no time.

Boy did that change quickly - I clearly remember around the 6 week mark when things started to change and my sleepy newborn 'woke up'. But it wasn't until the dreaded '3 month sleep regression' that I knew there was a lot more I needed to learn about my baby's needs.

After trouble-shooting on my own, I noticed a real lack of 'easy to digest' content that was targeted to the modern day parent. I didn't have time to search through multiple resources to find the answers - I had a precious newborn to feed and cuddle! After consulting with my new Mother's Group, there seemed to be a real pattern with the type of information and support we all needed. Why couldn't this be more easily accessed? Whether it was expert advice, baby activities or the latest trends and products - I wanted it all in the one place. Surely there's an app for that? 

The Kiindred journey began. 

Kiindred offers expert guidance, support and inspiration for each stage of your new parenting journey. 

After expressing my frustration with the (lack of) accessible parenting support, my friend recommended a 'Mothercraft Nurse' and told me this woman  was 'worth her weight in gold'. Whilst still a little determined to do it on my own, I knew that rocking and nursing my baby to sleep for hours on end wasn't sustainable long-term. So I put in the call. 

The moment I met Chris Minogue, I was completely sold! There was a real method to this sleeping business and not just one that is made up of some personal theory - but true insights into the developmental needs of a baby and how that changed based on their age. There were so many practical tips and parenting hacks that made such a difference to my baby's day - and meant more sleep for me! 

Why wasn't this type of information more readily available? I just knew that I had to make it more accessible to families that didn't have the same access as I did.

In 2017, Kiindred officially launched its online brand with a lifestyle app, and has now grown to deliver The Expert Series - an online video course that allows users to learn directly from the experts.

Series 1 with Mothercraft Expert. Chris Minogue - is the ultimate parenting guide to your newborn, baby or toddler.
Series 2 with Toddler Behaviour Expert, Stephanie Wicker - helps parents navigate the (often) challenging toddler years. 

We have an exciting line up of experts and partners in the pipeline, which we can't wait to share with you...

I really hope that Kiindred brings you the support and guidance you need, to navigate your parenting journey with confidence. 

Thanks for supporting us so far!

Emmy x

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